The 1930s were not the best start for a new brand, as the so-called “Great Depression”, a deep hole in the American economy, was in full swing. However, Viceroy showed a steady survivability, because then a pack cost only 15 cents, and Brown & Williamson heavily invested in advertising to “elevate” the brand. And all efforts ended in success, the brand not only survived, but also became international in the future.
In the 1990s, British American Tobacco acquired the rights to manufacture Viceroy cigarettes and that’s when the brand’s world tour began. No, Viceroy was previously available in Asia and Europe, but only in duty-free zones. And it was BAT that brought the brand to a truly international market. Despite the change in course regarding the brand, Viceroy cigarettes stayed on the market for a very long time. Although the price has changed regularly over the years, these cigarettes are still available for sale to this day. True, Viceroy cigarettes have not been sold in some European markets for a long time, back in the mid-2010s it was combined with another BAT brand – Pall Mall.
Now let’s move on to cigarettes in a pack. Viceroy cigarettes are traditionally packaged in a technological shell and textured paper-based foil, and the tear-off label is decorated with the brand’s slogan – “Made with pride”. The pack contains twenty king size Viceroy cigarettes with a regular acetate filter. The quality of the cases is at a very good level, despite the fact that by 2016 Viceroy was sold in the budget category.
What are Viceroy cigarettes? The Viceroy cigarettes trademark is one of the key brands of British American Tobacco, which allows the corporation to take a leading position in the segment of budget products. Wholesale of Viceroy cigarettes began in 1936 – these were the first tobacco products with a curved filter. Then, in 1952, cellulose acetate was added to the filter of cigarettes of this trademark. In 1990, the company expanded its line of Viceroy cigarettes – their admirers were able to buy Lights Box Kings and Viceroy Box Kings cigarettes. A little later, Weiss Roy cigarettes with a menthol filter were made. The excellent taste of Viceroy cigarettes remains unchanged.