The history of traditional American tobacco products begins in 1871 together with the Lucky Strike cigarettes. For the first time the brand was introduced by R. Patterson in Richmond (Virginia) as chewing tobacco, and then cigarettes. In 1905, his company became part of the American Tobacco Company, and after 5 years the products entered the market, making a worthy competition to “Camel” and “Chesterfield”. Lucky Strike cigarettes owed their appearance to a fire in a tobacco warehouse. The owners did not throw away the burnt tobacco, but mixed it with normal tobacco. It turned out to be a completely new taste. So the disaster turned out to be good luck.
To advertise their products, the manufacturers of Lucky Strike cigarettes have always treated them with intelligence and humor. The manufacturers of these cigarettes were the first to link tobacco and weight loss. In the 1920s and 1930s, posters told women: “You can avoid overuse of many things that cause excess weight if you choose Lucky Strike.” Reach for a Lucky instead of a sweet” – read the advertising slogans. Cigarettes have become a means of losing weight.
In 1931, Lucky Strike cigarettes became the best-selling cigarette in the United States. As a token of gratitude to American women, a new poster was released with the image of a luxurious lady, the author of which was the famous artist MacClelland Barclay, and the inscription “Ok, Miss America! We thank you for your patronage».
In 1942, the tutu changed color to white, which has remained unchanged to this day. In a well-known company of that year called “Lucky Strike Cigarettes Green has gone to war”, manufacturers explained the change of design by the fact that the chrome used in the production of green dye is needed at the front. In fact, the changes were linked to the need to attract an ever-expanding audience of women smokers, and war became a convenient excuse to do so and show patriotism.