Chesterfield cigarettes from the time of their appearance to this day are very popular. But what is their secret? Why do many smokers prefer this brand?
History of the brand”. Chesterfield is a pleasure” – this is how one of the very first advertising slogans of the famous brand sounded. Production of products of this brand began by the Drummond Tobacco Company in 1873. But in those days, chewing tobacco was very popular, so Chesterfield cigarettes did not have large sales.
Drummond Tobacco Company collapsed after a while, and the Chesterfield brand received a new owner – the company Liggett & Myers. This led to great changes that affected not only the appearance of the packaging of products, but also their content.
A Few Facts and Chesterfield cigarettes. Not everyone knows that celebrities were attracted to the advertising campaign of the products of this brand. On one of Chesterfield’s posters, you can find the 40th President of the United States of America, Ronald Reagan. Having taken such an important post, he was embarrassed by his past related to the tobacco industry. But he wasn’t the only known person to show off Chesterfield cigarettes. At one time, actress Lucille Ball and actors James Dean and Humphrey Bogart appeared on their posters. In addition to them, famous basketball players, football players, coaches and others took part in advertising campaigns.
Assortment of the brand. The price of Chesterfield cigarettes made them affordable for any consumer. For this reason, from the time of the brand’s inception until the beginning of 1925, the main buyers were the working class. The first type of cigarettes of this brand was Chesterfield Red. Each package contained 200 cigarettes with a length of 80 mm.
In those days, there were no rules and control over the content of harmful substances in cigarettes, so cigarettes of this brand had up to 0.9 mg of nicotine in their composition. The manufacturer of the company eventually decided to switch to a machine version of the assembly of products, which marketers feared. But sales statistics showed that the buyer was satisfied with the quality of the goods. Since that time, Chesterfield cigarettes have been machine-made.