Chesterfield cigarettes are among the oldest produced to this day. For the first time this brand appeared in 1873, it was produced by Drummond Tobacco. In 1898, the brand passed into the possession of American Tobacco, and in 1911, after the collapse of the company, it passed into the division of Philip Morris International – the company of Liggett & Myers.
Then a very serious rebranding was carried out, after which the popularity of Chesterfield cigarettes soared to unprecedented heights. And the peak of popularity fell on the entire period from the beginning of the twenties to the end of the fifties. In 2008, the appearance of the packs changed, and each pack began to include a small brochure with the history of Chesterfield cigarettes.
Not everyone knows that celebrities were attracted to the advertising campaign of the products of this brand. On one of Chesterfield’s posters, you can find the 40th President of the United States of America, Ronald Reagan. Having taken such an important post, he was embarrassed by his past related to the tobacco industry. But he wasn’t the only known person to show off Chesterfield cigarettes. At one time, actress Lucille Ball and actors James Dean and Humphrey Bogart appeared on their posters. In addition to them, famous basketball players, football players, coaches and others took part in advertising campaigns.
Assortment of the brand. The price of Chesterfield cigarettes made them affordable for any consumer. For this reason, from the time of the brand’s inception until the beginning of 1925, the main buyers were the working class. The first type of cigarettes of this brand was Chesterfield Red. Each package contained 200 cigarettes with a length of 80 mm.
In those days, Chesterfield cigarettes had up to 0.9 mg of nicotine in their composition. The manufacturer of the company eventually decided to switch to a machine version of the assembly of products, which marketers feared. But sales statistics showed that the buyer was satisfied with the quality of the goods. Since that time, Chesterfield cigarettes have been machine-made.